There are situations where it may be necessary or helpful to segment organic push subscriptions. These are website visitors that enter the website outside of media buying / paid traffic. These subscriptions can be treated differently from a messaging and reporting perspective.
Implementation
You will need to add a query string parameter when the website visitor is coming to your page directly.
Example:
https://example.com/?oai=1
Note - When the oai= key is present we will segment the subscription accordingly. The value can be anything, so be sure to omit the key completely from your paid traffic or leave the value empty.
Reporting
A new push site will be created for users added in this way. It will be noted with the word 'Organic' across the various site level reports.